WhatsApp first, not generic omnichannel
If your client lives on WhatsApp (LatAm), going deep on Cloud API and coexistence is worth more than adding Messenger on the brochure.
HelenaCRM alternative
A HelenaCRM alternative: WhatsApp white-label with per-account pricing in the open
HelenaCRM is the most visible omnichannel white-label. 42agents is WhatsApp Cloud API, coexistence, and USD 39 per account, with no hidden price list.
Last updated: September 15, 2026
- 7-day free trial on any plan
- Official Cloud API with coexistence
- Your brand, your price, your client
From USD 39/account · 7-day free trial
HelenaCRM is the most direct white-label competitor: it sells agencies “expand your portfolio, increase LTV” with conversational CRM, inbox, bots, and AI agents, plus Instagram and Messenger. They publish Pro and Premium plans (custom domain and store apps on Premium) and a licensing model (3 users and one channel per license), without a clear monthly fee on the site. 42agents makes a deliberate cut: official WhatsApp with coexistence, a BYOK agent, and a list price — USD 39 per account, or USD 117 per month from 3 accounts with a custom domain — so you can build margin without an opaque license negotiation.
| Criterion | 42agents | HelenaCRM |
|---|---|---|
| Model | WhatsApp white-label for agencies | Omnichannel conversational CRM white-label |
| Public price | USD 39/account (Pro); USD 117/month from 3 accounts (Premium) | No listed monthly fee; Pro/Premium to quote |
| Unit | Account (1 line + 3 users) | Base license (they communicate 3 users and one channel) |
| Channels | WhatsApp Cloud API | WhatsApp, Instagram, Messenger and more, per their offer |
| Custom domain | Premium | Emphasized on Premium, together with store apps |
| AI | Optional agent, BYOK | AI agents and chatbot inside the suite |
| Coexistence | Core of the product | Confirm with them how the number stays on app/Web |
| HQ / GTM | LatAm, neutral Spanish | Brazil (Belo Horizonte / Uberlândia); regional expansion |
Positioning and Pro/Premium plans: helenacrm.com (agency, white-label, and plans pages), checked September 2026. USD 5.3M round: cited on their own site. There is no verifiable monthly list price; we do not invent one.
Where we split from Helena, on purpose
Per-account price, not a license to quote
You can quote tomorrow: USD 39. Helena does not publish an equivalent number; sales builds the package.
BYOK
The model and the token invoice are not trapped in the vendor. OpenAI or OpenRouter, client key or agency key.
No app-store requirement on Premium
Premium at 42agents is a custom domain and 3 accounts. We don’t sell “your app on Apple and Play” as the plan jump.
How to use these comparisons
01
Read the table
See whether the other product is CRM, BSP, helpdesk, or white-label.
02
Open the page
Each alternative explains when 42agents fits and when it does not.
03
Validate on trial
7 days. Signup is available in the dashboard.
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Ready for the 7-day trial?
From USD 39 per account. Free trial on any plan. White-label under your brand. Signup is available in the dashboard.
