Does the agent replace my sales team?

No. It qualifies, replies, and books; closing and edge cases go to a human. The value is not losing the late-night lead.

Can I use my own OpenAI API key?

Yes. BYOK with OpenAI or OpenRouter. The agency or the client provides the key.

Does it work with the client’s existing number?

Yes, via Cloud API with coexistence. You typically do not need a separate “bot-only” number.

Is there a conversation cap on 42agents?

On the platform, contacts and sends are unlimited. Meta bills conversations separately; the AI model is paid via your BYOK key.

What does it cost to resell?

We bill you USD 39/account (Pro) or USD 117/month from 3 accounts (Premium). You set implementation and retainer for the end client.

AI agents

WhatsApp AI agents: not a menu chatbot

What a WhatsApp AI agent is versus a chatbot, BYOK, human handoff, and how agencies resell it with 42agents.

Last updated: September 15, 2026

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7-day free trial on any plan
Official Cloud API with coexistence
Your brand, your price, your client

From USD 39/account · 7-day free trial

A WhatsApp AI agent is a system that understands natural language, uses business context (often with RAG), runs qualification or support steps, and can hand the chat to a human. A classic chatbot follows button trees and breaks off-script. On WhatsApp the channel is Cloud API; the agent is the intelligence layer on top. 42agents offers that agent white-label for agencies: your brand, BYOK (OpenAI / OpenRouter), coexistence on the client’s number, inbox, and handoff. Pro from USD 39 per account; Premium USD 117/month from 3 accounts. 7-day trial; signup in the dashboard.

Agent vs chatbot: the difference that matters when selling

The client asks for “a bot.” You sell an agent when there is intent, objections, and handoff. Menu chatbots still help for closed FAQs; the agent covers ad leads at 11:40pm, price objections, and booking. Mixing the terms in the pitch confuses price and expectation.

Sales and support on the same channel

A sales agent qualifies budget, location, and urgency. A support agent handles order status, hours, and policy, then escalates. In 42agents you configure behavior per account; it is not a USD 400/month omnichannel CRM for the end advertiser — it is what the agency resells with margin.

BYOK: your key or your client’s

Bring Your Own Key (OpenAI / OpenRouter) avoids opaque bundled token markup. The agency chooses its key or the client’s. Model cost is separate from the USD 39 platform fee; Meta conversations are too.

Human handoff and coexistence

Without handoff, the agent fights the team. With coexistence, a human can take the thread in inbox, Web, or phone. The agent stops when it should. That is real SMB ops, not a chat demo.

Why white-label, not a direct product

If you install an agent under someone else’s brand, LTV goes to the vendor. With 42agents the login is the agency’s (subdomain or custom domain on Premium). The advertiser hired your agency. That is the LatAm model: marketing, AI, and software houses as resellers.

How to start

7-day free trial on any plan. Sign up at https://dashboard.42agents.app/sign-up to start the trial and configure your account.

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Ready for the 7-day trial?

From USD 39 per account. Free trial on any plan. White-label under your brand. Signup is available in the dashboard.

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