Glossary
Software reseller
Reseller: sells and implements third-party software, often white-label, earning margin and implementation fees.
Last updated: September 15, 2026
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- Your brand, your price, your client
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A software reseller markets and implements a third-party product to end clients, adding brand, services, and margin, instead of building the whole platform.
In LatAm, marketing, AI, and software-house agencies resell 42agents: they bill the advertiser; we bill the platform to the agency.
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