Glossary
WhatsApp Cloud API
Definition of WhatsApp Cloud API: the official Business Platform API, templates, webhooks, and how it relates to “Business API.”
Last updated: September 15, 2026
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WhatsApp Cloud API is the official WhatsApp Business Platform API, hosted by Meta, to send and receive business messages: templates, the 24-hour window, webhooks, and numbers on a WABA. It is the current implementation of what many call the “WhatsApp Business API.”
It is not a chatbot or an inbox: it is the messaging pipe. White-label products, AI agents, and BSPs sit on top. 42agents connects Cloud API as a Meta Tech Provider so agencies resell under their brand, with coexistence, from USD 39 per account.
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