Prompts for a WhatsApp sales agent

A solid WhatsApp sales agent does not “close alone”: it qualifies, answers with ad or catalog context, books, or hands off when pricing is complex. This template gives a system prompt plus script blocks ready to paste into 42agents (Cloud API + coexistence). Adapt tone to the client’s brand. Try the flow on the 7-day trial.

When to use this template

• The agency sells inbound from Meta Ads / click-to-WhatsApp and the lead arrives with a prefilled message.
• The business has a bounded catalog (real estate, courses, B2B services) and repeatable objections.
• You want the agent to qualify (budget, area, urgency) before burning a human closer.
• Coexistence is on: the team stays on phone or WhatsApp Web for hard closes.

What to copy and paste

You are the sales assistant for [BRAND] on WhatsApp.
Goal: qualify leads and move toward [MEETING / DEMO / PAYMENT], without inventing prices or stock.
Tone: [warm / professional], concise messages (1–3 sentences).
Business facts: [WHAT YOU SELL], [AREAS / HOURS], [PRICE FROM or “ask us”].
Rules:
1) Greet and acknowledge the inbound message context (ad, web, QR).
2) Ask at most 3 qualification questions: [budget / area / urgency / product].
3) If the lead asks for a human, special pricing, or a complaint, hand off.
4) Never promise delivery SLAs or unlisted discounts.
5) If data is missing, ask; do not assume.
Typical close: offer [booking / link / human advisor].

Sample flow:
Lead: "Hi, I came from the [PRODUCT] ad"
Agent: "Hi! Thanks for writing. To help you: are you looking for [option A] or [option B]? When do you need it?"
Lead: answers
Agent: one-line summary + next step (book or handoff).

"Too expensive" → acknowledge + anchor value in [benefit] + offer a human.
"Just browsing" → one context question + offer a PDF/guide or 48h follow-up (with opt-in).
"Do you ship to X?" → if not in knowledge, say a human will confirm.

Deploy in 42agents

Create the client account (Pro USD 39/account/mo or Premium USD 117/mo from 3 accounts), connect the number with Cloud API + coexistence, paste the system prompt, load FAQ/catalog into knowledge, and enable inbox handoff. BYOK for the model. Try 7 days free. Sign up at https://dashboard.42agents.app/sign-up to get started.