Glossary
WhatsApp quality rating
Quality rating: Meta’s indicator of perceived number quality; impacts limits and reputation.
Last updated: September 15, 2026
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WhatsApp quality rating is Meta’s signal of how users perceive a number’s messages (blocks, reports, relevance); it affects reputation and sending capacity.
Marketing spam and irrelevant templates tank it. Serious agencies mind opt-in and frequency as much as agent copy.
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