Can I send marketing inside 24 hours without a template?

Session vs template rules evolve: for proactive campaigns assume template + opt-in and read current docs.

Is the sales agent “marketing”?

Replying to a lead who wrote from an ad is usually a service/sales session; bulk blasts are marketing.

Glossary

Marketing message

Marketing messages: promotional templates that require opt-in and use marketing-category rates.

Last updated: September 15, 2026

Start trial See pricing

7-day free trial on any plan
Official Cloud API with coexistence
Your brand, your price, your client

From USD 39/account · 7-day free trial

A WhatsApp API marketing message is a promotional template (offers, news, reengagement) that Meta classifies in the marketing category and that requires valid opt-in.

It is the most sensitive category for quality and cost. Do not use it for OTPs or to “disguise” utility.

Frequently asked questions

You may also need

Full glossary
WhatsApp opt-in
Utility message
WhatsApp quality rating
WhatsApp API conversation

Next step

Ready for the 7-day trial?

From USD 39 per account. Free trial on any plan. White-label under your brand. Signup is available in the dashboard.

Start trial See pricing