Glossary
Utility message
Utility messages: transactional templates (confirmations, alerts) billed in the utility category.
Last updated: September 15, 2026
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A utility message is a WhatsApp template for transactional notices — confirmations, reminders, account updates — not for product promotion.
Per-conversation price often differs from marketing. Using utility to sell is miscategorization and risk of rejection/quality hits.
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