Glossary
WhatsApp API conversation
Conversation on WhatsApp Business Platform: Meta’s billing unit by category and country.
Last updated: September 15, 2026
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On WhatsApp Business Platform, a “conversation” is the unit Meta typically uses to measure and bill messaging (by category — marketing, utility, authentication, service — and country), not an endless product “chat.”
Rates change: check official docs. 42agents does not include those fees in platform pricing (USD 39 / 117). The site calculator is illustrative.
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